Accessing Hidden Stakeholders – A Perennial Sales Headache

B2B sales cycles have evolved to the point where the part played by the ‘traditional sales presentation’ is almost unrecognisable. Lines have become blurred with multiple decision makers engaged throughout an extended sales process. At each key stage, stakeholders need to be re-engaged, benefits restated, and business cases clarified.

Oh, and then there’s the added complication of most presentations now being delivered remotely.

This is where the sales presentation plays a vital part…and where Eyeful has made a name for itself within the B2B sales community. Over the last decade, we provided clarity around propositions, delivered powerful visuals and crafted persuasive story structures for countless sales team.

But in light of the evolution in B2B sales cycles, the challenge remains – how do you keep stakeholders engaged when the formal meetings stop and the internal discussions start?

Simply sending a copy of your PowerPoint deck won’t deliver the engagement required while paranoia regarding online security means emailing a link to a short video or sending a USB key with information is unlikely to deliver the results that you need.

Meet Eyeful Lens

Eyeful Lens harnesses the power of video, the impact and value of individual personalisation while delivering your message in a format that prompts engagement and drives results.

More information on sales applications for Eyeful Lens plus a range of use cases can be found here:
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