I remember sharing my first (and, admittedly, very flaky) business plan with my father. At the time, he held a senior role within a large investment bank and enjoyed all the trappings that come with such a role – a very capable PA, around the...

You have to feel a little sorry for today’s B2B buyer. They are relentlessly bombarded with unprecedented levels of ‘sales noise’ from every angle. Every day they face a plethora of social media platforms and carefully targeted online...