"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every aspect of the customer experience a little bit better."
Chief Executive Officer, Amazon
Like Jeff, we love our customers. A lot.
The good news is that our customers seem quite fond of us, too. Not because we're great party hosts (although we throw a mean party). And not simply because we make them feel welcomed, cared for and valued.
No. Our customers keep coming back to us because we force them to think differently.
We ask those infuriatingly awkward questions in a workshop that spark a debate that revolutionises their message.
And we offer a supportive arm around the shoulder when they need to truly deliver.
But don't take our word for it - listen to how a sales leader in the competitive Fintech sector describes 'The Eyeful Difference':